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Friday, 1 December 2017

Secrets that Every Content Writer Must Know


One of the main struggles that content creators have is generating enough content while maintaining optimum quality. Professional content writers walk through this struggle on a daily basis.

However, over the years, they have mastered the craft and understood little secrets that help them create impeccable content time and gain. 

Without further ado, let’s reveal some of the best secrets that will help you create quality content –

1. Stay in Research Mode 

In order to be filled with great ideas, you must stay in a research mode. Moreover, your research should not be restricted to merely planning or writing. When you research on a regular basis as soon as an idea pops in your head, it significantly improves your content quality. Begin by developing ideas before writing.

2. Gather Resources to Use as Reference Material

Whenever you are looking online, research for the material that could help you curate your content. If you come across an article or social media post that is related to your subject matter, make sure to save that URL. Include notes so that you know why you wanted to use that particular link.

3. Leverage Notes

Sometimes you don’t have an idea, but you come across a web page that contains valuable information that could be useful. When you find such useful links that have great ideas, it is important to save those pages for future use. You can use various tools such as Evernote, Google+ etc.

4. Use Your Own Voice 

Don’t try to copy someone else. Your content should have an individual style that is unique to your personality or brand.

Once you develop your own voice, you aren’t done. (Writers never stop working on their writing skills. As a content writer, you need to hone your skills too continually.)

Style is your most prized possession as a writer, and it should continue to evolve over the lifetime of your career.

No matter what content you produce, it needs to be in your own voice, or style. It should never seem like a copycat of someone else. That said, it’s only by copying skilled writers that you’ll find your own unique voice.

Typically, creative professionals go through three stages of development: imitation, mastery and, finally, innovation.

5. Talk About One Thing Only

Each piece of content should have one point. Only one.

The first thing you should do when you sit down to write is to figure out what your bottom-line point is.

After you write, the first round of edits is to make sure your writing stays on point.

You need to be ruthless. As William Faulkner said, “kill your darlings.” Any word, sentence or paragraph that breaks this one rule must be deleted — no matter how much you like it.

There are two things that make writing difficult to read. One is not giving enough detail and giving only spotty coverage of an idea. The other is to try to give too much detail for the space allowed.

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